RAISING THEIR PROFILE
When I joined the Happier Lives Institute as Marketing Manager their online social footprint was few and far between. They needed to establish themselves as a player in the Effective Altruism space so a robust content strategy, paid and organic was needed to kick things off.
Client: HAPPIER LIVES INSTITUTE
industry: NON-PROFIT, RESEARCH
OUTCOME
I approached this task from a few perspectives. First was building an SEO strategy. They had a lot to say on wellbeing, happiness research and effective giving. I worked with the research team to publish weekly blogs, which increased traffic by 955%, compared to the previous six months.
I also executed a paid ads strategy across Meta and Google, leading to a £0.04 CPC and grew their Instagram following by 700%.
SEO & Paid: Google Analytics, Tag Manager, Ads.
Website Management: WordPress.
Content Creation: Canva; CapCut.
SKILLS + TECH LEVERAGED
Marketing with a purpose
Client: 4 Day Week Global
industry: B2B Consulting
The client came to me with the need to professionalise their brand, level up their social media presence and be recognised on the global stage as the leading organisation for work-time reduction.
OUTCOME
I professionalised their branding such that they were named a TIME100 company in 2023 and a Fast Company Most Innovative Company in 2024.
I optimised their SEO over a course of six-months to increase appearance on their first-page results for terms related to the four-day work week. This led to a 86% increase in traffic to their website.
While working with 4 Day Week Global, they expanded their services into Africa, South America and Central Europe to make them the leading work-time reduction organisation globally.
I managed their social media and saw a 25% increase in their LinkedIn following, a 55% increase in TikTok following and a 24% in their Instagram following. I did this through a video content-first approach and a consistent posting schedule with the new professional brand design.
SEO/SEM (Google Search Console, Ahrefs), Social Media Management (Sprinklr, Hubspot, Meta Business Suite), Email Marketing and Marketing Automation (Hubspot), Graphic and Video Design (Canva, Adobe Creative Suite, Capcut), Website Management (Squarespace).
SKILLS + TECH LEVERAGED
“Úna’s impact over the past year, has been nothing short of exceptional. Úna is a highly reliable, strategic thinker who consistently delivers results within deadlines, all while keeping a strong focus on our long-term goals. She brings a fresh perspective, and her innovative ideas have been invaluable in driving our marketing initiatives forward. Her professionalism, extensive experience, and ability to adapt to our evolving needs have truly set her apart. She helped us with SEO, social media and brought our brand’s professionalism to a whole new level". - CEO of 4 Day Week Global, Dr Dale Whelehan
client feedback
content writing/editing for seo
CLIENT: Indeed
industry: tech/saas
This was a large scale project where client wanted to increase their ranking on Google Search in the first three places for terms related to job seeking and career development for the US and Irish market.
OUTCOME
I optimised existing articles within a given timeframe with SEO best practices and the client’s style guide for their target keyword. This is an ongoing project with the client, however they are happy with the results so far such that I am continuing to work with them.
SKILLS + TECH LEVERAGED
Content writing (Contentful, WordPress, Clearscope), Search Engine Optimisation.
ADDITIONAL PROJECTS
BACKPACKHERS
Backpackhers is my travel blog and collective I co-founded with my partner, Emma. Its purpose is to deliver authentic and accessible travel experiences for all.
We’ve now run three successful group trips. Our two trips in 2025 both sold out in under a second when we went live with ticket sales.
How to be Irish
I host the podcast ‘How to be Irish’ which is an interview-style society and culture podcast. I examine different facets of modern Irish culture through guest interviews.
Past guests have included Pat Falvey and Ailbhe Smyth.
interviews
I am regularly interviewed for TV, radio and media on the topics such as four-day work week, Irish culture and language, living in Spain.